What makes a live event worth your time and money to attend? Author, speaker and MIT instructor Mark Herschberg has been to his fair share of conferences and joins me in The Room Block to chat through the elements an in-person conference needs to provide the value attendees are looking for in today’s content-saturated, virtual world. From event design that drives networking to special touches above and beyond the usual swag, by the end of this episode you’ll walk away with some new tools for your next event, and maybe even your next must-read book or keynote speaker.
Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You, which provides actionable advice to all levels of professionals in the areas of Career, Leadership & Management and Interpersonal Dynamics. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, including Techie Youth and Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
Blog post referenced in the episode: Creating Engaging Conferences Your Attendees Will Love
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