What is experiential design and how can it help the events and hospitality industry? In this episode of The Room Block I am joined by Mallory Gott, Owner and Creative Director of G + A, An Experiential Design Firm which helps transform clients such as restaurants, bars, and other boutique hospitality event and brand experiences through their feelings-led 4D Framework™. Mal explains how experiential design helps your customers develop an emotional connection to your brands and businesses, as well as uncover solutions to challenges big and small. If you haven’t yet considered what you want it to feel like for your customers to experience your brand, then Mallory Gott is here to guide the way.
After years designing experiences […]